Personalized Wellness, Weight Loss & Medical Support
About Demure Wellness Management
What We Do
Personalized Care That Puts Your Health First
Established in 2024, Demure Wellness Management supports clients who want to strengthen their overall well-being through a blend of mentoring, guidance, and medical support—delivered in a nurturing environment where you feel heard, supported, and cared for.
What you can expect at Demure WM:
Personalized wellness planning based on your goals, lifestyle, and priorities
Medical collaboration
and professional oversight with our medical director
Ongoing support that helps you stay consistent and make sustainable progress
How We Help
A Customized Wellness Plan, Built for You
We don’t believe in generic advice or quick fixes. Our tailored wellness consultants work closely with you to create a clear, realistic strategy—then we help you stay on track with education, encouragement, and recommendations aligned with your objectives.
At Demure Wellness Management, your wellness journey is our focus—because your health is about you.
Why We Exist
Our Mission & Vision for Whole-Body Wellness
At Demure Wellness Management, we’re here to support more than a short-term goal—we’re here to help you build healthier habits, feel more confident in your choices, and stay supported throughout your wellness journey.
Our Mission
To provide healthy mentoring, guidance, and medical support for those who want to enhance their wellness and achieve personal health goals—creating a healthier version of themselves through informed, sustainable steps.
To promote overall health and well-being by empowering clients to make informed lifestyle choices that strengthen physical, mental, and emotional wellness. We encourage habits that prioritize long-term well-being beyond body shape or size—building awareness around the factors and resources that support lasting health.
Our Vision
Meet the Team
Our Expert Wellness Professionals
Cheríe Lucas, Practitioner - Founder & CEO
Cheríe brings decades of healthcare leadership and wellness experience to Demure, along with personal insight from her own wellness transformation. Having successfully achieved an 85+ pound weight loss through wellness management, she pairs real-world perspective with deep professional expertise. Cheríe holds a bachelor’s degree and has 47+ years in healthcare, with strengths across operations, staffing, education, health and wellness, weight loss, and nutrition. She is a registered board–certified healthcare advocate, an HCA instructor in the State of California, and is certified in nutrition and wellness as well as PEMF and red light therapy. Her credentials include RFCE, CTS, HCA, MA, and Practitioner (State of California), along with American Heart Association certification and ALS/BLS training. Cheríe is also affiliated with the American Caregiver Association and the International and National Women’s Association.
Lurette Linn, RN - President
Lurette is a Registered Nurse in the State of California with 40+ years of nursing experience and education, bringing a strong clinical foundation and a compassionate, client-focused approach to every visit. She holds certifications through the IV Therapy Academy and in medical weight loss, and her diverse background includes emergency medicine and cardiology. Lurette is also American Heart Association certified with ALS/BLS training, and her expertise spans health, wellness, nutrition, and triage. She is affiliated with the American Nursing Association.
See Why Clients Trust Us
